For Jules, Rosé isn't just a wine style — it is a wine that has changed how New Zealanders drink, moving from an afterthought to something people actively reach for. Her own picture of it is specific: dry, gorgeous, watermelon and berry fruit, but never overdone and always in balance.
Tasting Notes
• Gorgeous watermelon and berry fruit
• Not too, too fruity – restraint and balance over sweetness
• Perfect for a picnic by the river, but delicious at any time of year.
Jules Taylor Wines
The JULES Rosé
The JULES Rosé
- Delivery Included NZ Wide
- 93 Points - Cameron Douglas, MS
"The Jules" Rosé is handcrafted for anyone who dares to be different and is all about celebrating your own individual sense of style - But without taking yourself too seriously of course. Jules has made this dry Merlot-based Rosé since 2009 — years before NZ jumped on the booming Rosé bandwagon in the mid-2010s.
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$143.90 NZD
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Case of 6 Bottles
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JULES ROSÉ
Perfect for hot weather drinking, but delicious all year round.
FOOD MATCH
This glass of perfect pink is a great match for tasty summer salads - try it with a plate of fresh tomatoes and basil drizzled with olive oil, or with a platter of cured meats and an artichoke dip. For something a little more substantial, try it served with pulled pork buns and a tasty watermelon or pineapple salsa.
Get the recipe!
AROMAS & FLAVOURS
A heady perfume of ripe strawberries, raspberries and cherries combine with a hint of peach and vanilla, and delicious floral aromas. This dry, elegant Rosé is packed full of vibrant berry and tropical fruits. A concentrated palate and silky texture give way to a lingering, luxurious finish. It is the perfect glass for relaxed alfresco occasions. Serve chilled.
TECHNICAL NOTES
Jules crafted this wine to be genuinely food-friendly, not an afterthought pink wine. It is bone dry, textural, and driven by concentrated fruits rather than sweetness.
Strawberries | Raspberries | Cherries | Peach
Picked 17-23 March 2026
59% Pinot Noir, 41% Merlot
13.08% Alc | 3.4g/L RS | 3.4pH | 5.7g/L TA
VINTAGE
2026 - Intense start, restrained finish
Well above-normal spring temperatures drove rapid vine growth from the outset of the 2026 season. Flowering arrived 7-10 days earlier than normal, providing particularly good conditions for Chardonnay, Pinot Noir and Pinot Gris. The early season stayed dry before rain arrived suddenly in January, nearly doubling the season’s total within a month though it eased before causing real damage. A cooler, overcast summer followed, slowing down the pace of ripening and giving the fruit time to build flavour intensity. The harvest date pushed out later than had initially been predicted. Picking began on 26th February with most of the vintage in before Easter. Flavours from this year are concentrated and complex. It's got Jules very excited to see how the wines show up in the glass.
VINEYARDS
Merlot grapes for this wine come from silt/clay loam soils in the beautiful Patutahi Valley in Gisborne - the first wine region in New Zealand to see the rising sun each morning – and give beautiful ripe berry characters and mid palate weight to the wine. Jules then blends these grapes with some Pinot Noir grown in the Brancott Valley and Lower Wairau in Marlborough, enhancing the aromas and giving a pleasant, dry freshness to the finish.
WINEMAKING
Bunches of Merlot were machine-picked in the early morning to keep the grapes fresh and flavour-packed in the cooler temperatures. Once at the winery, the grapes were crushed and pressed immediately. They were then gently pressed off the skins and fermentation was kicked off with an aromatic yeast. Temperatures were kept cool to preserve the delicate aromas. We also harvested two parcels of Pinot Noir from Marlborough which were treated the same way as the Merlot. At the end of fermentation, the two wines were blended and settled for a time, stabilised and given a light filtration to preserve the beautiful pale pink hue, and sealed with a screw cap for maximum flavour and freshness!
Is this wine vegan-friendly?
Yes - all Jules' white and rosé wines are vegan-friendly.
Is this a dry or sweet Rosé?
Bone dry, despite the ripe summer-fruit character. Many people assume Rosé tends to be a little sweeter than other styles, but not this one!
Does the colour tell you if a Rosé is sweet or dry?
No - the colour comes from the grape variety, and how long the grape juice is left on the skins to absorb their colour. Jules presses her grapes almost immediately to give a very pale coloured rosé, that is also bone dry - but those two facts are not necessarily linked.
What grapes is this Rosé made from?
It is a blend of Merlot and Pinot Noir. It's an unusual blend that Jules feels gives her the perfect balance of juicy fruit and weight on the palate whilst also giving an elegant, juicy, dry finish.
Where do the grapes come from?
Jules harvests Merlot from Gisborne's Patutahi Valley - the first New Zealand region to see the sunrise each day - and blends it with some Pinot Noir grown here in Marlborough.
How long has Jules been making Rosé?
Since 2009 — a good five years or so before NZ's rosé boom in the mid 2010s.
When did Rosé become popular in New Zealand?
Later than you'd think - the real boom came in the mid-2010s. Domestic sales jumped 45% in 2016 alone, with entries to the Air NZ Wine Awards also surging that year.
