What is Appellation Marlborough Wines?
What does that logo mean?

Mon, 4th January, 2021

There’s no place in the world like Marlborough, and no wine in the world that tastes like ours, especially our Sauvignon Blanc. We believe that it is worth protecting.

Jules has been proud to be a founding member of the Appellation Marlborough Wines organisation and all Jules Taylor Marlborough Sauvignon Blancs have been AMW-certified since the organisation was launched.

Appellation Marlborough Wine was introduced in 2018 to safeguard Marlborough Wine, initially focussed on Sauvignon Blanc, whose purity and flavour intensity has earned it a phenomenal global reputation.

With this global demand, comes the proliferation of players and a range of quality expectations, which can put this hard-earned reputation at risk. AMW has been established to safeguard Marlborough wine and provide assurance to consumers who seek wines of provenance, authenticity and integrity.

As Jules says: 
“Marlborough Sauvignon Blanc is a variety that truly speaks of its place. It really reflects our soils and bright U.V. light and our wonderful difference in day and night time temperatures. It’s a wine that gives me joy. When I smell Marlborough Sauvignon Blanc, no matter where I am, it reminds me of home. There’s just something that really puts a smile on my face. I love it. And I think that ‘something’ is worth protecting.”

When you choose a wine carrying the Appellation Marlborough Wine quality mark, you can be certain it is a wine of:
ORIGIN – Wines are made from grapes that are 100% sourced from Marlborough vineyards.
INTEGRITY – Wines must be made from grapes cropped at or below set parameters, established according to soil type and vine density variability. If a proposed wine contains any portion exceeding that level, it must be approved by an independent panel of qualified, experienced local producers.
AUTHENTICITY – Wines must be bottled in New Zealand.
SUSTAINABILITY – Associated vineyards are certified by a recognised sustainable viticulture scheme.