Jules Taylor Wines Joins the WOW Magic

We’re thrilled to announce an exciting new partnership: Jules Taylor Wines is now an official partner of World of WearableArt® (WOW)—New Zealand’s most iconic celebration of creativity and imagination.

If you’ve experienced WOW in Wellington, you know it’s more than a show—it’s a full sensory journey. And what better way to make the most of your night out than with a glass of Jules Taylor wine in hand?

This partnership brings together two beloved kiwi-born brands that share a passion for exceptional craft, hospitality, and unforgettable moments. Whether it’s the artistry on stage or the craftsmanship in your glass, we’re proud to help make this year’s WOW season even more magical.

What You Can Expect:

🍷 Jules Taylor Wines featured at TSB Arena in Wellington—available at food & beverage kiosks and VIP tables throughout the event.

🍷 Pop-ups and activations across participating trade venues in Wellington, bringing a taste of Marlborough to the capital.

WOW CEO Meg Williams said it best:

“Jules Taylor Wines is a perfect partner for WOW. Both are deeply rooted in New Zealand’s culture of exceptional craft and manaakitanga.”

And from Jules herself:

“I’ve always believed that wine is about bringing people together and creating memories—just like WOW does through its spectacular celebration of art and performance.”

We couldn’t agree more.So whether you’re dressing up for a night at WOW or enjoying a quiet glass at home, know that you’re part of something bigger—a celebration of New Zealand’s creativity, community, and craft.Cheers to the magic of WOW, and to the moments we’ll share together.